How am I as a Product Designer? What was the impact of my work?

With the intention of sharing some of the results and methods I use in my work, I decided to create this tab specifically for that!

6 steps of my usual work process

  • Kick-Off Meetings

Align with stakeholders and the Development team to understand business needs and project goals.

  • Developer Collaboration

Engage developers early to validate user journeys and estimate development efforts.

  • UX Planning

Define metrics, create a CSD matrix (Certainties, Suppositions, Doubts), Architecture and journey mapping and establish a UX roadmap.

  • UX Research

Conduct benchmarking, define personas and, when possible, user or company interviews to inform design decisions.

  • UI Planning

Develop screens and interactive prototypes in Figma, with a focus on usability testing.

  • Validation and Delivery

Test the product, hand it off to development, and support implementation by addressing feedback and tracking issues.

After the delivery and validation of the product—whether it’s a new product, a redesign, or a new feature—I continue with product maintenance by conducting UX research aimed at evolving both the business and the product. Together with the team, I also carry out ongoing research (such as NPS surveys and stakeholder meetings) to monitor business needs and align them with user expectations. This ensures continuous improvement and evolution of the product.

Featured Projects and Deliverables

NPS Survey for a B2B Pricing Management Product Used by Over 2,000 Employees

This survey provided clear metrics for improvement, as well as a comprehensive UX and development backlog for a pricing management product used by a network of over 2,000 business managers at Banco do Brasil.

metrics and objectives

  1. Increase usability score by 20% using the SUS (System Usability Scale) survey (from 60.7 to 72.7).

  2. Enhance navigation experience by reducing the number of clicks by 15%.

  3. Reduce proposal completion and submission time by 20%.

How I Automated the Employee Workflow for Managing Partner Registration and Payments for Companies Using Banco do Brasil’s Payment APIs

This initiative resulted in:
- Increased employee productivity by streamlining workflows.
- Reduced time spent on partner payment management, allowing for greater efficiency.
- Enhanced credibility of the bank with partner companies, strengthening business relationships.

  1. Conducted group workshops with the business team, a QA, a developer, and two key employees (who handle direct contact with B2B partners) to define the user journey.

  2. Mapped the current journey, identifying pain points and potential solutions.

  3. Researched internal systems for B2B partner registration and payments, presenting relevant references.

  4. Designed a new journey through a flowchart aligned with business goals and development needs.

  5. Selected Design System components and created screens, ensuring adherence to the project roadmap.

  6. Built the system screens from scratch for the bank's internal platform, delivering the solution with functional descriptions and validating it through usability testing with employees.

Steps